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Judy Lester | Specialty Retail Coach

Having a thriving speciality niche  business that delivers ever-growing sales, profit, and free time while making the personal pay you want.

(without so much burnout from the daily grind)

Would you like to learn how our clients do it? Then, I invite you to watch our 45-minute free Masterclass to understand the steps our clients take to have these results and so much more...

Why Work with Us?

Some of the outcomes our client's typically experience are:

  • Sales and Profit increases of 15-50%

  • Outstanding staff that run the business like it's their own

  • Marketing practices for exponentially more new and repeat business

  • Fine-tuned processes that make everything run with efficiency and ease 

  • Scaling, expanding, and duplicating their reach without overwhelm and burnout

  • Live a life with boundaries between work and home to be the happiest,healthiest person possible

  • All of this and more while working less in the daily grind of the business and more on the things you love to do that will take your business to the next level.


Achieving your highest vision is well within reach. If you are ready to get out of your way and make your business and life dreams a reality,  let's talk!

Judy Lester | Len Lester | Specialty Retail Business Coach | Visionaries Edge

Our Story

Judy Lester is known as the Destiny Director helping Visionary entrepreneurs turn their passion into high profit without guilt, burnout, and fear. She's worked with hundreds of specialty retailers, wholesalers, and other service providers to bring their dream to reality while enjoying the income, the lifestyle, and the impact they desire using her proprietary, secret shift that she calls Visionaries Edge. Watch the training to learn all about it.

Len Lester is known as the Operations Master helping retailers engage the processes, practices, and priorities to make their business run efficiently and effectively. He's worked with variety of retailers and wholesalers to maximize operations and sales so they can concentrate on strategic growth while their business runs with ease. 

How We Can Help You

We offer a variety of services and packages to meet your needs. Every step of the way, our focus is to help you get a clear and workable plan to get your chosen outcomes as expediently and efficiently as possible while enjoying and loving the journey to get there. 

Visionaries Edge


Visionaries Edge | Judy and Len Lester | Specialty Retail Business Coach & Consultant

The Visionaries Edge is at the center of the 5 shifts specialty product, and service entrepreneurs use to get out of their own way, kick burnout to the curb and have the lifestyle they envision while scaling sales and profit and enjoying the personal pay they want.

Visionaries Edge is THE PATH for business owners who want to have a business they love and the sales and profits that continually grow so they can enjoy the freedom and lifestyle successful entrepreneurship offers.


Judy Lester | Professional Speaker

Are you seeking an engaging professional speaker to motivate and inspire your associate, business, or corporation? Contact Judy Lester today! Her most popular keynotes are:

  • Service that Excels

  • Lead Yourself First 

  • Emotional Intelligence for  Exponential Results 

  • Love, Serve, Sell 

Reach out to share your group's struggles and desired outcomes and we will suggest and tailor the perfect presentation to serve your group.​


Judy Lester | Specialty Retail Business Coach | Events

Workshops for your team or organization are our jam! We offer interactive training where participants walk away with an action plan and the mindset to get things done! And do so with clarity, confidence, and collaboration.

We enjoy working with Main Street America and other specialty retail and service-driven organizations and associations to help business owners fill in knowledge gaps while learning how to put that knowledge into action for their specific business.

Success Stories

I want to thank you for sharing your gifts of leadership, compassion, and listening with me. It has only been a week since our last session. My store and personal connections have been flourishing and developing beautifully. Daily reflective questions have helped me engage with my clients in a very meaningful way and I have used the lessons I’ve learned to transform my partnerships with staff and colleagues through more direct, honest communication. I have come to realize how connected all aspects of my life are to each other and how beautiful it is to engage openly with my whole heart.

Paige J.

Give us a call, or send us a message.  We can't wait to help you take your business to the next level.

Georgetown, TX


I look forward to talking with you!

iPEC | Institute for Professional Excellence in Coaching
ICF | International Coach Federation
NSA | National Speakers Association
EQ 360 | Emotional Quotient 360
EQi 2.0 | Emotional Quotient Inventory